Include the title of your script in all caps in the center of the page. Put a line break after the title of your script, then type “written by.”. Add another line break before typing your name. Leave contact information, such as an email address and phone number in the bottom left margins.
Defining the Messages. With video interviews typically brief, pick two or three points that will resonate with the journalist and audience. Focus on refining and packaging these “message points.”. When developing messages, think like a trial lawyer. Provide your executive with proof points to back up any assertions made.
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